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Business Visibility

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Customer Oriented

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Build Brand Value

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Google My Business: All You Need To Know

Are you looking out for gaining visibility on Google? Want to get your business on google? Do you have a Google Map Listing for your business in the first place? Do you know how to go about Google My Business setup? If you are a business owner and want to scale up your business online to another level then here what all you must know, understand and implement!

Google My Business, now known as Google Business Profile (GBP), is a tool offered by Google to business owners that help them to manage and optimise their business profile on google efficiently. A business profile is a term that is used for an owner’s google business listing. When someone searches using a particular keyword related to your business, the owner’s business profile appears in the google map and local results of google search.The business profile is then open to consumers for leaving reviews, adding photos and asking relevant questions regarding the business directly to the owner.

Benefits of Google My Business Account

The google map listing and creation of the business account are cost effective method. The major 3 benefits of using and maintaining a google my business account include:

When someone searches for a particular business on google and if the company is google listed, then the customer will be able to notice the map and accompanying list of businesses that appear at the top of the google search results. This is called a ‘local pack’ or ‘map pack’.
It has been estimated that 98% of users/customers read google reviews before making any type of decision. Reviews provide valuable feedback about one’s business and thus help in building credibility and trust among potential users.
Along with location, business owners can display basic vital information such as working hours, contact information, services offered, temporarily closed or fully opened, etc.